Why a DAM is better than Google Drive

Google Drive feels simple, but it breaks down when teams scale. Here’s why a Digital Asset Management (DAM) system is essential for growth.

Google Drive is great for storing files, but it isn’t built for managing business-critical assets. As teams grow, you run into common problems: no single source of truth, duplicate versions, and difficulty controlling access.

A Digital Asset Management (DAM) system solves these issues. It’s purpose-built to:

• Centralize files with metadata and search
• Enforce version control and access rights
• Integrate with product, marketing, and commerce platforms

Business benefit:

• Faster product launches (teams find the right image instantly)
• Reduced compliance risk (controlled access, audit logs)
• Less wasted time (no more digging through folders)

Takeaway: Google Drive is a tool for individuals and small teams. A DAM is a foundation for organizations that want efficiency, scale, and control.